Creating a culture of CRM excellence
Hospital in crisis situations
21/04/2021
Employee motivation or customer satisfaction: What is more important?
21/04/2021
Vienna, 2015
Event:
Hospital management conference
Format:
Lecture
Abstract:
CRM – Customer relationship management is a common expression in the business world. The lecture expresses the need for modern communication between medical workers and patients, as patients are direct buyers of services in modern systems, thereby becoming clients with specific needs and rights.
SPEAKER: DR. MARIJAN GJUKIĆ
ORIGINAL LANGUAGE – ENGLISH
